BigCommerce is a robust SaaS eCommerce platform that is highly templated, which is a blessing and a curse.
The blessing is that launching a fairly standard store is easy. The bad news is that making any changes beyond the basic is fairly difficult.
But not with the help of a BigCommerce developer. Here are 9 ways they can improve website performance.
Custom Themes
BigCommerce is compatible with a variety of both free and premium themes, but if you want anything beyond that, you will need a custom theme – and for that you’ll need a developer.
Custom App Development and Integration
There are over 1000 apps available for the BigCommerce platform, and its relatively open API makes integration fairly easy and straightforward – just like on open-source alternatives like WordPress.
A qualified BigCommerce developer can create custom apps and then integrate them, delivering bespoke functionality for your eCommerce website.
Faster Page Load Speeds
Being a SaaS platform, BigCommerce has hosting covered so you shouldn’t have to think too much about website speed.
But if for any reason your website is getting overwhelmed and not performing as it should, in terms of speed, there are things developers can do to speed things up.
Improved Security
The same notes apply here for security. The platform is hosted and BigCommerce is good about updates and security, but if your website is lagging, a developer can help improve website security.
Streamlined Checkout
BigCommerce’s native checkout functionality is not bad, and through third-party plugins like Bolt and Stripe, can offer one-click checkout.
But if there are any customizations you’d like to make to your website’s checkout process, a BigCommerce developer can help.
CRO Efforts
CRO, or conversion rate optimization, is usually under the purview of marketers. But at the same time, there are BigCommerce developers that may specialize in it.
Some developers have a keen eye for what makes conversions filter through, as well as for what stops them.
If your website’s performance has been backsliding, and you’d like to see higher conversions, talk to your trusted BigCommerce developer and see if he or she can help with CRO.
Better Mobile Responsiveness
Most BigCommerce themes are pretty good with respect to mobile performance, but anything good could always be better.
And since almost 60% of eCommerce was M-commerce in 2024 alone, that’s a good reason to invest in mobile development for your website to ensure it displays well on the small screen.
Better Navigation
If you need your website’s hierarchy redistricted or organized, a BigCommerce developer may be able to help with that, as well as assigning categories that make sense, or installing search functionality like faceted search.
Code Minification
BigCommerce developers, since they are developers, often specialize in code minification, which is a fancy way of saying “getting rid of code that doesn’t need to be there.” Let’s face it, some code is leftover nonsense that doesn’t really do anything vital – except slow down the website.
Except not just anyone can execute code minification, for the very good reason that, unless you’re a developer, it can be very hard to tell whether a snippet of code does something or is nonfunctioning. That is an important distinction to make before removing it.
Working with BigCommerce Developers
Need a BigCommerce developer in your camp to take your BC website from good to great? Get in touch with your BigCommerce representative and let them know what your goals are. He or she should be able to make personalized recommendations for a partner or developer that can help you achieve them.
