User experience, more commonly known as UX, is one of the most important aspects of an eCommerce website.
Broadly speaking, it is the cumulative effect produced by all of the features and functionality of a website.
More importantly, the UX offered is one of the most important drivers of conversions. A good UX will drive sales; but on the flipside, a poor UX will generate bounce.
This is why so many eCommerce entrepreneurs choose to work with experienced eCommerce web design agencies – to help them improve their websites’ overall UX.
This they do, chiefly, in the following ways.
Website Design Features an Agency Can Optimize
Here are just a few of the manners in which an eCommerce web design agency can help improve the UX of a given website.
Layout and Flow
Do not underestimate the overall “feel” of a website, which is largely driven by the overarching design, how the elements fit together, and how it feels.
Brand integration aside, your business name and logo should be prominent in the header, and a menu and navigation bar should be visible at the top of the page (more on that in a second).
The parts of the homepage design should fit together and it should be easy for visitors to find what they’re looking for with as few actions as possible.
Menu and Search Functionality
A menu, with all categories neatly nested, should be very visible at the top of the page as well as easily accessible. Within the menu, it should be easy to get to all main categories with just a few movements or clicks of the cursor.
Most eCommerce websites also benefit very much from a search bar that enables inputs. The more effective your website’s integral search functionality, the better it will perform in the long run.
Again, all search features should be easy and intuitive to use.
Promoted/Featured Products
Your website’s homepage, as well as all of the other main category pages, are an opportunity to drive conversion.
Highly rated products, as well as promoted products and those that are currently listed as “on sale” should be featured clearly on these pages.
Important Contact Information
One of the best design principles that all websites should observe is that, though a contact or about us page is necessary, important contact information should also be clearly listed on the footer of the homepage. This is something you should work with a designer to execute if you don’t feel comfortable doing it yourself.
Customer Reviews, Testimonials, and User-Generated Content
Customer testimonials and reviews drive sales, since upwards of 90% of online shoppers read reviews before purchasing. At minimum, reviews should be displayed on product pages, but where it makes sense, display the testimonials on the homepage and main category pages as well.
User-generated content, also known as UGC, is another conversion driver, but you can get away with reserving this stuff for the product pages. Still, it’s something you should talk to your designer about.
General Brand Integration
All in all, one thing eCommerce web design agencies do well is integrating the features of a brand with a website’s overall design. In all elements of the website, from the colors, thickness of linear elements, and the fonts used, the overall brand should be tangible.
Get All This and More by Working with an Experienced eCommerce Web Design Agency
Ready to take the look, feel, and overall functionality of your eCommerce website to the next level? Get started looking for a qualified eCommerce web design agency today. It’s the first step towards a better-performing online store.
