WordPress is one of the best website builders and overall platforms out there. That’s part of the reason that nearly a billion websites are made on WordPress – nearly half of all websites on the internet.
WordPress can also be used to create an effective functioning eCommerce website using WooCommerce – and the platform is compatible with tons of free themes and plugins that can improve the user experience.
The thing is, even though the platform is open-source and enables the creation of a robust online store, creating custom adjustments to the website can be very difficult, especially for laymen.
That’s one of the reasons that hiring a WooCommerce web design specialist can be worth the expense. Here are some of the things they can do for you.
They Can Brand Integrate and Create Custom Templates on Design
WooCommerce web design specialists are all about creating designs that resonate with you, with your customers, and which reflect your brand. This is what they do for a living.
The other thing about WordPress is that it offers a whole bunch of free templates and themes – but making any changes beyond these is prohibitively difficult if you don’t have design or development experience – and WooCommerce web design specialists do.
If you need a design or a theme that breaks the mold and you don’t know how to do it yourself, that’s just the sort of thing you need a WordPress developer or design specialist to help with.
More Prominent Display of Calls to Action and Urgency Plays
Designers know the “rules of graphic design,” which enables them to position key visual elements like calls to action and urgency plays in just the right locations on your website to attract attention and engage audiences.
This goes for other visual elements, too, like your logo, shopping cart, and help features, such as live chat and call buttons, as well as contact information.
Better UX Can Result in Higher Time on Page and Superior Engagement
The creation of a custom theme or design for your website, under the helpfuleye and assessment of a WooCommerce web designer, can encourage users to interact more favorably with your website and spend more time on the page.
The added benefit of more favorable user engagement is that, now that user engagement metrics are officially ranking signals, this aspect of web design can positively impact SEO as well.
Higher UX Can Promote Higher Conversion Rates and Sales
With users spending more time on your website, consuming content and otherwise interacting favorably with your website, there’s a better chance of closing more sales or seeing a boost to conversions as well.
There’s no guarantee of this, but with a better, brand-integrated website that looks more professional, catches the attention, and effectively uses calls to action and urgency plays, chances are that the same website will also experience a rise in conversions.
Reasons to Use WordPress in the First Place
Now let’s take a quick look at why WordPress is such a great platform in the first place:
- It’s free
- They don’t take a portion of sales (although WooCommerce Payments does, if you use it)
- It’s open-source, so there’s a massive ecosystem of support
- There are thousands of free plug-ins and apps compatible with it
- There are builders that make it easier to use (and learn to use)
- It’s highly scalable
- It’s secure, and compatible with free supplementary security tools
- It’s easy to customize (albeit maybe not for a layman)
- It’s built for blogging, which is good for eCommerce websites that will need a lot of copy for content marketing or SEO
These are just a few of the reasons, but they paint a compelling picture.
Working with a WooCommerce Web Design Specialist
Interested in learning more about hiring a WooCommerce web design specialist? Check out 1Digital Agency via the previous link. They have more than 10 years of experience with WordPress and hundreds of satisfied clients. Their history speaks for itself.
