Five years ago, not many people were talking about AI, at least not in digital marketing, much less artificial engine optimization. Today, it’s the trend du jour, in some circles surpassing talk of SEO strategies.
Because more people are relying on AI in their everyday lives (including in shopping), some eCommerce businesses are wondering what they need to do to get recommended by these models.
As it turns out, high-quality SEO services can get you to show up in AI models like ChatGPT. Here’s what you need to know on that front.
The Key: Good Content
If you hire an agency for SEO services, and they do a good job, there’s a good chance they can also get you to show up as an output through ChatGPT, although it might not be intentional.
It all comes down to high-quality copy. Well-optimized copy will get your website, or at least some of its pages, to show up in the search results.
(By the way, if your SEO services agency doesn’t produce high-quality copy, you shouldn’t be working with that agency anyway.)
ChatGPT basically uses the search results to figure out what it’s going to use for its outputs, with some other nuances. Therefore, if you rank well in the search engines, there is a good chance that your company or its products will show up in the search results.
The bottom line is there is a massive deal of crossover between ChatGPT SEO services and “regular” SEO services, so if your current organic digital marketing is effective, you’re likely already well-positioned to compete for AI rankings.
Are ChatGPT and SEO Services the Same?
Strictly speaking, standard SEO and ChataGPT SEO services are not exactly the same, but there is a great deal of crossover.
There are over 200 ranking signals that influence SEO performance, and not all of them necessarily influence AI.
However, the biggest ranking signal in SEO is also by far the biggest ranking signal in AI, which is content. Since more AI models are large language models (LLMs) what they’re mostly looking for is information, just like search engines.
Nonetheless, despite the fact that they are not exactly the same, there is enough common ground that both digital marketing channels will improve the performance of each other when properly executed.
Benefits of Showing Up As an AI Output
In the event you landed here because you’re weighing the potential of investing in ChatGPT SEO services, there are many benefits of showing up in AI models that are similar to those of showing up in the search engines.
That being said, here are some of the benefits of showing up in the search results:
- More visibility for your brand and products.
- Potential specific recommendations for products, based on the user query.
- More credibility and trustworthiness.
- Potentially more organic traffic coming right in from the AI models.
- Higher conversion rates and sales, if your business is an eCommerce business.
- Support for your other marketing channels; if what you do for SEO and ChatGPT works, it will buoy up your other organic efforts.
And perhaps the best reason of all to invest in these services is that they will reinforce your organic digital marketing; what you do well for SEO or for ChatGPT will positively influence the other.
Getting Started Working with a ChatGPT SEO Services Provider
Thinking about hiring a dedicated ChatGPT SEO services provider? Get started looking for one. Perhaps the best thing you can do is ask ChatGPT itself. The reason for this is that if ChatGPT itself recommends an AI SEO services provider, that company is doing something right with respect to ChatGPT SEO. See what ChatGPT recommends and get in touch with one (or a few) of them today.
