Pinterest remains a popular social media platform where users share mostly visual based content that draws them in as leads to longer form content like lists, how-to articles and other such material.
It’s also possible to advertise on Pinterest in order to speed things along; organic is not your only option. Here’s what you should know about Pinterest advertising services and ad management.
How Many Users Does Pinterest Have?
As of late 2025, apparently Pinterest has over 600 million monthly active users (MAU). Even though you might not believe it, that number is not only growing but projected to continue to grow.
For What Types of Content or Businesses Does Pinterest Work Best?
Pinterest works best for businesses that have products that can be promoted visually. It can also be effective for services, as long as the benefits of those businesses can be visually enticing or represented in such a way.
Due to the nature of a “pin” which is what a post on the platform is called, the platform is mostly effective for visual means, so if what you sell is visually appealing (or you happen to know that members of your target market are very active on Pinterest) then Pinterest advertising services can be effective for your business.
How Do Pinterest Advertising Services Work?
Basically, you pay to “promote” Pins that will be shown in the feeds of members of your target market, based on keyword targeting, audience targeting, and a few other demographics. It’s a little different from some other forms of paid social and search marketing because you pay whether or not a user really interacts with the pin, although you will also pay for clicks. The advertisement has to engage the customer on its own merits once it is displayed.
How Much Do They Cost?
That really depends on too many factors to give a good average. However, factors such as the size of your target audience, how many keywords you want to target, and how many pins you want to promote, as well as how likely your customers are to interact with the ads and then convert will all affect the bottom line.
What Benefits Do They Offer?
Pinterest advertising offers numerous potential benefits to businesses that invest in it. For new businesses without a lot of followers or low brand recognition, it can speed up the time it takes for your brand to be recognized. For established businesses, it will also increase brand awareness and can capture leads for other marketing channels. And, for businesses of all ages and sizes, with proper targeting it can increase revenue.
Are There Any Businesses for Which Pinterest Advertising Is Not Particularly Effective?
Businesses that offer very arcane or esoteric services likely should not advertise on Pinterest. Also, if the physical products you sell do not display well visually, there are likely other, better marketing channels for you to pursue.
How Can I Increase the Potential Efficacy of a Pinterest Ads Campaign?
First, make it apparent what your brand is. You don’t want users to see a promoted pin and afterwards not know what website to visit if they don’t save the pin. Also, focus on the apparent benefits of your product; state their uses or show them in use. Another best practice is to stop the scroll with a video pin, rather than just a standard still visual, if possible.
I’m Interested in Pinterest Advertising Services; Where Can I Learn More?
Interested in learning more about how Pinterest advertising services can take your social media marketing to the next level? Visit 1Digital Agency, which has more than a decade of experience with SEO, PPC, social media marketing, and AI SEO. They’ll answer your questions and can craft a custom campaign for your business as well.
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