Online shopping has never been more popular today with the pandemic forcing everyone to stay at home. So if you’re not contracting PPC experts for eCommerce PPC services, you are missing a lot.
Some people may see hiring people for PPC as an added cost, but the truth is, it’s the only way to make sure you’re getting the highest possible conversion rate, the crux of all eCommerce advertising.
Unless you’re a PPC expert yourself, there is no going around this. You only get the best results when you let an expert do it.
That said, there is no rule that says you can’t get any result if you do it yourself. But as simple as PPC advertising may sound, if you don’t do it properly, you may end up hurting your business instead.
So here are 4 things you can do to improve your PPC ad performance, boost your sales, and help you get your share of the pie of shopping money floating on the Internet today.
It’s in your search terms
Stop spending on keywords that will never convert. A single keyword will have hundreds of related search terms. Your job is to find the search terms you’re getting more conversions from.
You’ll find that a mix of your search terms is getting more conversions than your keywords. Lower the discrepancy in your keyword and search terms people are using to find you and you’ll have better results.
Track your micro conversions
Any small step your customers take towards a purchase is considered a micro-conversion.
If you’re not seeing enough conversions, take a look at your data and find out where the problem is. Perhaps it’s not the product page or the CTA that’s causing the problem but the order form.
There are multiple possibilities and the only way to know for sure is to track it. So track your micro conversions on your website and find out where the problem is.
Increase your bids for warmer leads
It makes sense to spend more money on warm leads than cold ones. Use a conversion tracking tool to monitor your prospects’ behavior, then use more relevant ads to target them.
Increasing your bids for people who have already shown interest in your products or services will greatly improve your conversion rates.
Of course, all these are easier to do when you have a PPC partner. The good thing about having an agency providing eCommerce PPC services is that you won’t have to do all the tracking and monitoring while worrying about the results at the same time.
The last thing you want is to spend money on a campaign that can’t seem to work for you. With an agency, you don’t have to worry about everything, you only have to worry about running your business.
Optimize, optimize, and optimize
Whether it’s your PPC ad or your landing page, or the content on your site, always optimize for increased sales.
There are many ways you can optimize your PPC ad. For instance, you can use both text types and product listing types for ads. Using both will allow you to get the benefits of each, and compete better in the eCommerce space.
For sure, eCommerce is rising, more so today than yesterday. There has never been a time more urgent and important than now to boost your PPC campaigns.
If you want to strike while the iron is hot, consider getting eCommerce PPC services from the experts. Check out Genius eCommerce and see how they can help you leverage PPC ads to increase your sales and secure your long-term growth. Get in touch with them today.
