The eCommerce industry is on the rise and with it the level of competition in eCommerce businesses. With every business fighting to establish a strong web presence and gain a foothold in their niche, you need an expert Shopify SEO company to help you grow your business.
Shopify is optimized for eCommerce businesses, but the platform alone, even with its many built-in SEO functions, can’t help you with so many websites vying for exposure.
Below are some good reasons you should hire Shopify experts for your eCommerce business.
Reach more customers
SEO is essential for reaching potential customers and leads. It is nearly impossible to acquire online exposure and a high search engine results page position (SERP) without the help of an SEO company. It can help with organic SEO to boost your site’s visibility, thereby increasing your chances of reaching potential customers.
An SEO company can do this in various ways. Some Shopify SEO services that help you reach more customers are discussed below.
● Keyword research
Strategic use of keywords can increase your website’s visibility and increase your organic traffic. With proper keyword research, you can implement keyword campaigns that can instantly connect you with customers and boost your eCommerce store’s sales.
● Optimized title and meta description
The title and description tags are necessary for search engines to understand what the page is about. Optimizing your title and meta description for search engines will improve your ranking and help you become more visible.
● Zero duplicate content
Duplicate content negatively influences search results and will surely hurt your ranking. It will impact your conversion rates and your overall SEO strategy.
Removing duplicate content is one of the most important SEO services that a Shopify SEO agency can provide for your Shopify business.
Improve brand recognition and awareness
With so many eCommerce businesses and Shopify websites today, creating customer awareness for your online store is essential for your growth. A well-planned and executed SEO campaign can provide a Shopify store with numerous advantages, and one of these is increased brand awareness.
An SEO firm can help you achieve this through the following:
● Link building
Link building is one of the many important things that Shopify SEO experts can do not only to boost your ranking but also to give your site credibility.
Backlinks can also give you relevant traffic which can lead to opportunities to make sales.
● Optimized content
A good content marketing plan is essential for online success. Even if you have high-quality content, if it’s not optimized for search, it may not rank high in search engines.
Optimizing your content improves your chances of appearing on the first page of search engines and helps your brand become more visible online.
Start growing your eCommerce business by hiring a Shopify SEO company. A Shopify marketing company with a lot of experience can help you create effective Shopify SEO campaigns.
Check out Genius eCommerce® and find out how their Shopify experts can help you make impactful SEO campaigns that will boost your business by increasing exposure, growth, and revenue. Get in touch with them at 888. 982. 8269 or via email info@geniusecommerce.com
