Thinking about hiring an eCommerce SEO company to implement an effective long-term strategy for your online business, and one which will drive organic traffic and sales?
It’s a big expense, so you’ll want to do your homework before hiring. However, if you shop wisely, you can look forward to improved branding, expanded online visibility, and greater organic traffic streams.
Consider these two reference materials that can help you refine your search.
Case Studies
Many eCommerce SEO agencies specialize in serving specific eCommerce platforms or industries. Some specialize in serving only small businesses, whereas others specialize in enterprise operations.
You want to make sure that you’re going to work with an agency that is positioned to deliver results for your business. Implementing an eCommerce SEO strategy is highly specific to business and industry and what works for one may not work for another.
This is why you need to look for something specific on the agency website: case studies. Specifically, you need to look for case studies that show results.
Case studies that detail specifically what work the agency performed for the client, and what industry the client was operating in, are the most useful.
You want to be able to see just what optimizations were performed and what ranking signals on the website were adjusted. Most importantly, you want to be able to see exactly what metrics responded positively and how long it took.
Important metrics to pay attention to are organic traffic, organic conversion rates and sales, number of sessions, average session duration, and bounce rate. If you’re getting results from Google Search Console, look for increases in impressions and click-through rates.
Case studies with detailed data like these can give you a better idea of whether or not the SEO agency which has your attention will be able to deliver results for your business or not.
Off-Page Reviews
Reviews will also offer you some insights, although you need to be specific about where you get them. Testimonials and reviews that appear on the agency website are alright – but only so. They can be influenced, purchased, or fabricated by the agency in question.
Instead, look at Google Reviews or visit Clutch. These can still be influenced but not as easily as on-page reviews and are more likely to be impartial and honest.
Sift through these and pay the closest attention to the reviews that are negative, as this will give you the best idea of the worst-case scenario you’ll experience in terms of customer service.
Otherwise, take a close account of the balance between positive and negative reviews. If there are only good reviews, be wary; if more than 10% are negative, the same applies.
Do You Really Need an eCommerce SEO Company?
In a nutshell, yes. If you don’t have significant resources to devote to your eCommerce SEO campaign, it makes the most sense to hire an eCommerce SEO company.
An eCommerce SEO company has resources to perform keyword research and can optimize the following for your online store:
● Existing content
● On-page ranking signals like headers, titles, alt text, and page structure
● Internal link structure
● Backlink profile and link building
● Technical ranking signals like page speed, security, and site structure
● Many agencies will also draft fresh optimized content for your blog, CMS pages, and product pages.
Many eCommerce SEO companies also work with designers and developers that can solve technical issues and improve the UI and UX of a website. They also often offer similar marketing strategies, such as PPC, content marketing, social media marketing, and email marketing, which can support the success of your SEO campaign.
Hire an eCommerce SEO company with 10 years of experience in the industry. Check out 1DigitalⓇ Agency online at 1DigitalAgency.com and get in touch with them at 888-982-8269 to learn more.
