SEO companies are a dime a dozen nowadays, so it can be tough to sift through all the chaff to find a good one.
Here are a few things you can look for to help you choose the best eCommerce SEO company – before you hire.
How Long They’ve Been Around
This is one of the easiest things to look for. Here’s the thing; lots of SEO agencies sell low-quality services, and the ones that do don’t usually last for long.
Fortunately, the longer an SEO company has been around, the more “guarantee” you will have that the agency has weathered a few Google updates and still provides quality services.
Ideally, you want an SEO company that has been around at least for 10 years.
Platform Specialties
SEO really doesn’t vary based on platform, but how easy it is to optimize said platform can definitely take a toll on efficacy.
Most of the best eCommerce SEO companies out there will specialize in WordPress just because of how common it is. But you want an SEO company that can demonstrate proficiency in other eCommerce platforms, too.
The best agency will be familiar with Shopify, BigCommerce, Squarespace, Wix, Magento, and even Volusion, too.
What Industries They Serve
When you get down to the nitty-gritty, you’ll want to start looking at industries served. The best eCommerce SEO company, at least for you, should serve your industry.
With that said, the more industries they serve as a focus, the more that should lend credence to their abilities.
Case Studies
Any case studies that are published are better than those that aren’t, but there are some concrete things you should look for in a case study.
For instance, a case study should show increases in organic rankings, and higher organic user engagement metrics, such as impressions, clicks, time on page, pages per session, and conversions.
There are some fluff case studies out there, too. Don’t let them fool you. There should be real, quantifiable data in the case studies you come across.
Reviews
Any good SEO company is going to have some published reviews and testimonials for you to sift through.
You can look at those that appear on the company website, just be aware that these are likely to be biased.
Ideally, what you want to look at are the reviews that appear off of the company website, on third-party review boards. These are less likely to be biased.
Social Media Activity
A reputable eCommerce SEO company should have a good deal of current social media activity, and you should see them interacting with customers, if not potential customers, on their platforms.
Their posts should also be relevant to updates and other things that are going on in their industry.
The Content They Publish
Any quality SEO company, in eCommerce or otherwise, should have a functioning blog that brings in leads and ranks well.
Seriously, if a company is selling SEO services and their blog isn’t ranking, what are they selling?
Content is literally the biggest component of any SEO process, so if an SEO company has a dormant blog or clearly is not serious about publishing quality content, you should absolutely look elsewhere for SEO services.
Get Started Vetting the Best eCommerce SEO Companies Today
Ready to put some of these tips and techniques into practice today? No one is going to do it for you, so roll up your sleeves and start looking for an SEO company that will work for your business.
There’s one out there for you – you just need to put in the time and effort to uncover it.
