Pay-per-click, social media marketing, influencer marketing, and other channels can all bring an eCommerce business new leads, but there still is no channel, even here at the tail end of 2024, like SEO for driving engagement and organic traffic.
For businesses built on Shopify, one of the most capable eCommerce SaaS platforms in the industry, this claim remains true. Here are some of the things you should know about Shopify SEO and how it can boost your business.
On-Site Optimizations, Off-Site Optimizations, and Technical SEO
There are four main pillars of SEO, which are on-site, offsite optimizations, and technical SEO, along with content (addressed below).
On-site optimizations are fairly straightforward and refer to the page-level improvements that are made, such as the insertion of keywords in headers, titles, meta descriptions, and image alt text.
Off-site optimizations refer mostly to guest posting and backlinks, and overall link profile, associated with your domain. A strong backlink profile indicates to search engines that a website is an authority.
Then there is technical SEO, which is a large umbrella that overarches site speed, security, structure, usability, and mobile usability. Basically, if it has to do with a technical/coding feature, it’s tech SEO.
Content: Engaged, Authoritative, Optimized Copy
By fair, the largest component of SEO is content, which is used in more ways than one.
Copy or content can be present on your product and category pages, as well as in your blog, about pages, CMS pages, FAQ pages, and elsewhere on your website.
Content should be keyword-optimized but it should also address relevant questions in the vertical, in order to provide contextual relevance.
Writing copy that is well-optimized from an SEO perspective as well as authoritative and designed to engage readers, will help keep users on your website and improve the overall user experience.
Moreover, good copy will continue to result in ranking increases for months and years down the line. We call this evergreen content and is the most effective for SEO, as well as for other marketing purposes.
What Grows?
You might be wondering at this point what impacts Shopify SEO can have on your website. Here are a few of them.
- Organic Impressions: The first impact of SEO will be an increase in visibility. In marketing we call this an impression; when someone sees your website in the organic listings.
- Organic Clicks and Traffic: With an increase in visibility will come an increase in clicks and organic traffic, so you will notice more users coming to your website.
- Time on Page: The better your copy is and the more enjoyable your website is to use, the more people will stick around to see what you’re offering.
- More Pages Per Session: With higher-quality copy targeting keywords that are aligned with your users’ search intent, people will naturally spend more time on your website and view more pages.
- Less Bounce: By targeting relevant keywords, fewer visitors to your site will bounce immediately.
- Organic Conversions and Sales: Here’s the ultimate bottom line. By targeting appropriate keywords and revamping your site to deliver a higher UX, you can expect organic conversions and sales to slowly start to creep up .
Get Started with a Shopify SEO Company with More Than a Decade of Experience
Ready to get started driving organic impressions, clicks, revenue and sales to your website through Shopify SEO? Get started with a Shopify SEO agency that has more than a decade of experience: 1Digital Agency.
Visit their website to learn more about their service offering or to read reviews and testimonials, and when you’re ready to get the ball rolling, get in touch with them directly.
