As a templated, SaaS platform, Shopify is relatively easy to manage, scale, and customize. This means it’s fairly straightforward to optimize for SEO, but it’s still a lot of work.
As a result, some eCommerce merchants that utilize this platform choose to work with Shopify SEO companies to manage their campaigns.
Doing so can improve return on investment, bring in new organic leads, and improve a website’s overall organic footprint. That is, as long as you choose a good partner.
Here are some things to keep in mind.
Vet the Shopify SEO Company’s Organic Rankings
One of the most important things to take into consideration is where the company stands in the organic search results, since these are the services they will be selling.
Do not hire a Shopify SEO company that does not rank effectively in the organic search results. Pick a few relevant keywords, say, for your industry, and search them.
If you can’t find the company you want to hire somewhere on page one or, maybe, two, you need to try to find a different one that has a stronger organic presence.
Remember, this is SEO. Hiring a Shopify SEO company that doesn’t show up in the SERPs is like hiring a mechanic that doesn’t know what model of car you drive.
The Importance of the SEO Process
It’s also important to vet the SEO process, because it will be impacted by the deliverables. Not all SEO companies sell identical services, and it’s important to be aware of what you’ll actually be paying for.
For instance, some SEO companies sell onsite content, some sell blogs, and others offsite content. Some offer link building strategies only, others just make on-page optimizations. Some Shopify SEO service providers may just monitor your website for technical errors.
Since there are more than 200 ranking factors that search engines use to assign rankings, it’s best to hire a Shopify SEO company with a comprehensive process.
The Value of Supporting Services
While SEO is the main ticket here, it’s important to remember that no digital marketing services operate in a bubble, and many impact each other.
For instance, as you grow, you may determine that you want to invest more in, say, social media or content marketing. Many SEO companies (but not all) have experience with these channels as well.
Hiring one that offers all of the services in which you are interested will let you keep everything in one place.
A Word on Reviews and Testimonials
Checking out client testimonials and reviews can also help you make a decision about which company to hire – or not.
One thing to be aware of, though, is the source. Don’t just trust reviews that appear on the company’s website, as they may be curated.
Instead, make sure you check out external listings and testimonials, too. These are less likely to be biased.
The Power of Case Studies
One more thing to look for, if you can find it, is at least one good SEO case study that shows important metrics like impressions, clicks, sessions, and conversion rates – all organic.
Other good things to look for are increases in keyword rankings, sales, and time on page.
Ideally, if the company in which you’re interested has several case studies with metrics, that’s even better, especially if you can find one focusing on a client similar to you.
Shopify SEO Companies and Organic Growth
All in all, a Shopify SEO company can help improve your online store by optimizing the ranking factors that will result in favorable organic ranking shifts, expanding your visibility and bringing in new leads.
You just need to be smart about which one you go with. Not all SEO strategies are the same, just as not two companies selling SEO services for Shopify stores are, either. Still, armed with the tips covered here, you’ll be better positioned to make long-term decisions for your Shopify website. So get started shopping Shopify SEO companies today.
