That search engine optimization services can improve your organic visibility through improved search engine rankings and increase organic traffic, sales, and revenue is no secret. This a BigCommerce SEO agency should be able to do for your online business.
But what else should an agency offer to your BigCommerce store? We rounded up the best supporting services, below.
Social Media Marketing
Social media management is probably the most important supporting service that an agency should offer.
Social media marketing provides additional avenues for boosting organic visibility, improving engagement with customers, creating buzz, and positioning your website as an authority.
Also, an active social media presence makes it easier for customers to find your business and will support your SEO campaign.
Content Marketing
Often, content used in content marketing and content used in SEO is identical. In the latter case, it should just be optimized for specific keywords, but otherwise, they are the same.
Content marketing creates buzz and informs and entices customers, increasing interest, making it another important supporting organic marketing strategy to SEO.
Email Marketing
After you capture leads, email marketing is one of the most effective strategies to keep the recency effect in your favor and convert customers.
Email marketing can be used to deliver custom deals to leads on the basis of their engagement with your website which can encourage conversions, cross-sales, up-sales, and higher overall customer lifetime value.
PPC
While PPC is not an organic marketing channel, it is still a great way to drive traffic to an online store and it can be highly lucrative.
Moreover, since SEO strategies are a long-term game, PPC can help ramp up traffic in the short term while SEO is developing a head of steam.
Additionally, PPC successes can potentially help support the overall success of your business’s SEO objectives. It can also be used to capture leads for remarketing.
BigCommerce Design Services
PPC, SEO, and other organic marketing channels can get visitors to your website, but what happens when they visit and are underwhelmed? They leave!
BigCommerce design services can help fight these bounce issues by brand-integrating your website and creating a more pleasant experience that channels visitors along the conversion funnel.
Development Services
Not all of SEO is about content and link building. In fact, a full quarter is technical. That is why all creditable BigCommerce SEO agencies should offer web development services. No SEO campaign is complete without them.
Experienced developers can optimize image sizes, erase technical errors, minify code, seamlessly integrate vital apps, improve page load speeds, and boost security.
All of these things will impact SEO.
Migration Services
What happens if you can’t make use of a BigCommerce SEO agency because you aren’t on BigCommerce yet? You need to get there!
Granted, SEO skills and website migration skills are vastly different, but since some SEO experts work hand in hand with developers, they also offer migration services.
Just be sure you work with an agency that offers a proven process, or data loss and traffic failure can ensue.
Support and Strategic Consultation
Finally, you should look for an agency that can offer strategic consulting services and support agreements. You never know what sort of work you’ll need to be executed during the course of a campaign that isn’t necessarily directly related to SEO but needs to get done anyway.
Learn More About BigCommerce SEO Agencies and the Services They Offer
Ready to work with a team of BigCommerce SEO experts that offers all of the supporting services mentioned here and more?
Visit 1DigitalⓇ Agency online at 1DigitalAgency.com, or click on the links listed throughout this article. 1DigitalⓇ Agency is a full-service digital agency that offers all of these services and is BigCommerce Elite Certified. Visit their website or contact them directly at 888-982-8269 to learn more.
