For those of you on the BigCommerce platform, you’re on one of the best eCommerce platforms in the industry. It, like Shopify, is a SaaS platform that has a lot of native features, tools, and functionality that make it easier to run an online store.
There’s one thing here, though. You still need to determine where to put your marketing dollars for your BigCommerce store.
In most instances, BigCommerce SEO services offer the best value. Here’s why SEO strategies are better, collectively, than PPC strategies.
Higher Overall Conversion Rate on Organic Leads
Organic leads (generated through search engine optimization) end up converting much more of the time than paid leads. Conservative estimates suggest that 14% of organic leads convert, compared to 7% (or less) for leads that come through PPC.
This is largely due to the fact that SEO, when executed properly, generates better targeted traffic through a cohesive target keyword strategy.
Better Return on Investment Over PPC
Not to suggest that BigCommerce SEO services can’t be expensive, because they definitely can be, just like PPC.
But most digital marketing experts (especially BigCommerce SEO experts) are in agreement that SEO services offer the best ROI of all marketing channels, not just with PPC.
There’s no way to tell what ROI you’ll generate from SEO, but a good estimate for ROI for average SEO campaigns is 22:1 – way higher than the average PPC ROI of about 4:1.
You’re Not Building Anything with PPC
With PPC, at least if you follow a good keyword strategy, you can start generating traffic to your BigCommerce store overnight. The problem is that when you stop the campaign, traffic drops off overnight, too.
That does not happen with SEO. In fact, it is often the direct opposite that happens with SEO. The work you put into your BigCommerce website now will build over time and the results won’t come in for months.
Working on SEO also increases your domain authority, which will increase your website’s overall footprint and make it easier for your website to rank effectively for more competitive keywords down the line.
Most Users Ignore the Paid Ads Anywhere
It’s hard to offer a good estimate of how many users actually ignore paid ads, but most sources will tell you that anywhere between 70% and 80% of users will scroll right past the ads.
Some estimates are even higher, giving a figure in the area of 90%. That alone is another good reason to work with a BigCommerce SEO agency.
Regardless of which is most accurate, the fact of the matter is that the vast majority of online shoppers will scroll right past the ads without even recognizing them. They don’t see ads as trustworthy and want to see the organic results in the search engine rankings.
You don’t get good organic traffic or other results without SEO, so you do the math.
BigCommerce SEO Services Are Not Restricted
Lastly (and of critical importance to sellers that operate in restricted industries, like cannabis and firearms), BigCommerce SEO services are not restricted.
Google as a platform (and many other platforms like this) simply will not allow sellers in some industries to advertise.
This is not the case with SEO services, which are available to basically any seller, regardless of industry. Any website could theoretically show up organically in the search engine results.
It also means that for those sellers, the only avenue for growth through digital marketing is organic – through eCommerce SEO services.
Where to Get Started with BigCommerce SEO Services?
Not sure where to get started with BigCommerce SEO services? Work with 1DigitalⓇ Agency, a specialist that has considerable experience optimizing eCommerce platforms such as BigCommerce – though they also specialize in Shopify SEO, as well as organic marketing campaigns for Magento, Volusion, and WordPress websites, among others.
Visit their website for more information on their services or get in touch with them directly to learn more about what they can do.
