If you’re thinking about hiring an eCommerce SEO company, that’s no small proposition. Therefore, you want to make sure that you’re hiring a quality partner. This will minimize the risk of the venture.
Anyway, don’t hire an eCommerce SEO specialist until you read this. There are some good pointers in here to help make sure you hire a good one.
Don’t Hire an eCommerce SEO Company That Doesn’t Have Good Organic Rankings
First things first, you shouldn’t hire an eCommerce SEO company that does not have good, established rankings in the SERPs.
Here’s the thing. Do not hire an eCommerce SEO expert whose listing you found in an ad at the top of the SERPs.
These people are advertising eCommerce SEO services, right? So why would you hire any that you didn’t find in the organic rankings?
Are they going to be running ads for you or creating an organic marketing strategy for your eCommerce website?
Just think about it for a second. If they can’t even lean on their own SEO strategies to generate leads, what sort of quality do you think they’ll be able to deliver for you?
Probably not much.
All Quality eCommerce SEO Companies Should Have Case Studies Published
You will want to see case studies that have actual data – not just any digital marketing case studies, but case studies dedicated to search engine optimization.
Ask the SEO consultant for case studies that show how keyword research and industry auditing was performed.
These case studies should also contain detailed information on the metrics that improved for the online store in question.
Specifically, you should be looking for data on organic impressions, clicks, conversions, and sales data. Other information associated with the user experience, like CTR, time on page, pages per session, and the like, are also beneficial.
If you can’t get a full-blown case study, you should at least be able to get a breakdown of what work the agent has performed for clients in your vertical in recent months, as well as what effects those efforts had.
Ask the Company What Ranking Factors the Company Will Optimize
Not all SEO strategies are built exactly the same. Some companies just do writing, others just do linking, and some just do consultation. Still others might optimize title tags and call it a day.
Each of these efforts will have some manner of impact in its own right, but only a full-service SEO campaign that optimizes several aspects of all four main pillars of SEO (on-page, off-page, technical SEO and content) is going to perform admirably in the long run.
Ask How Long It Will Take to See Results
You should ask this question before hiring any eCommerce SEO company not because you want a realistic answer, but simply to see how they answer.
Any promises here are a major red flag and you should walk away as soon as they are given. No self-respecting SEO expert promises anything in terms of a timeline of results.
Results will occur, but they usually take a year or more to really accrue, so if the SEO company promises any results in a shorter time frame, that’s your cue to conclude negotiations and start shopping around.
Getting Started Working with eCommerce SEO Companies
If you can find a quality SEO company that shows up in the organic search results, has good case studies published, and doesn’t make any unreasonable promises, then you’re on the right path to hiring a good one.
Just make sure you check reviews, get the details up front, and know what the work will entail. Then you can hire confidently.
