Google still holds more than 90% of the market share when it comes to search traffic, but AI models, like ChatGPT, are closing the gap fast.
This has many eCommerce merchants, as well as marketers themselves, wondering what the value is, and how ChatGPT SEO works.
Some have it dialed in. Here’s the protocol most successful content producers follow when they are trying to get a brand or web page to be featured as an output in an AI-generated answer.
It’s All About Specificity and Detail
There is a lot of common ground between traditional SEO and ChatGPT SEO, but what it really comes down to is the level of specificity and detail involved in the queries targeted.
In traditional search engine optimization, there are keywords you target, and as a general rule, you target short-tail keywords.
In ChatGPT SEO (as with other AI platforms that use similar large language models), the opposite is true. One of the ways the platform is able to curate specific suggestions and answers to your questions is based on the specificity of the question itself.
So for instance, you wouldn’t necessarily want to enter a search for “running shoes” into ChatGPT’s AI search engine.
Rather, what you might want to do is target more specific, long-tail keywords (queries), such as:
- What are the top brands in running shoes?
- Are there different types of running shoes?
- How do I choose a running shoe?
- How much do good running shoes cost?
- How long will running shoes last?
Or some other, similar, long-tail question. To get an output through ChatGPT, you need to answer that question, and perhaps some other related queries.
Now, that’s just half of the equation. You might also want to drill down. Take, for instance, the top question.
If you want to get a post or a page to be featured as an output through ChatGPT, you don’t necessarily want to list some of the top brands in running shoes, like Asics and Brooks; you might want to suggest some specific models.
In addition to that, it might also benefit you to answer other questions related to those top brands, or point out things that real users have observed. Why one model is better than the other, what the cost is, how long they last, and things like that.
Also, if you’re going to highlight some top brands and models of running shoes, you need to get specific with why you are recommending them. You should either choose them based on popularity, based on the fact that you have personally used them, and report on things that you gleaned from personal experience.
For instance, you could point out what you liked or didn’t like in the spirit of honesty. That is likely to perform well through an AI engine, just as it has conventionally performed well through traditional search engines.
Write conversationally and answer as many questions that you could reasonably assume a user would ask on the subject at hand. You don’t need to worry too much about following SEO best practices as AI is pretty good at parsing the details, but at the same time, keeping to conventions like post structure is also not a bad idea.
Ultimately, what has always worked for SEO will still work for ChatGPT. The main difference is that it’s now almost literally all in the quality of the copy used for the content strategy.
Working with a Provider of ChatGPT SEO Services
Businesses that invest in ChatGPT SEO services will reap the potential benefits of higher brand visibility, credibility, authority, and trust, and may even generate more sales as a result of the effort.
Now is also the perfect time to get in on the ground floor with an agency that offers ChatGPT SEO services. Get in touch with an agency that offers AI SEO strategies for ChatGPT and Google and boost your company’s conversion rates and revenue today.
For More Information About eCommerce Digital Marketing Agency and AI SEO Services Please Visit: 1Digital Agency.
