You’ll hear a lot of buzz in the digital marketing community about SEO and CRO and influencer marketing and the role AI plays in all of it.
That all sounds like a lot of acronyms.
But one of them – SEO – or specifically, does hiring an eCommerce SEO agency still make sense in 2025?
Let’s take a closer look.
The Benefits of eCommerce SEO (and SEO in General)
First, let’s see what sorts of benefits search engine optimization offers:
- Search engine optimization results in higher visibility for key, target pages on your website.
- When optimized for keywords associated with high intent to purchase, leads to your website are more qualified and likely to convert.
- SEO requires the publication of high-quality content, which over time will generate higher authority for your website.
- As the target URLs on your page rise and your domain authority increases, your overall domain authority should increase.
- SEO requires the elimination of technical barriers to website performance; as a result speed, security, and other usability features will become enhanced, boosting UX.
- SEO supports other digital marketing strategies, especially organic strategies like social media marketing and email marketing, but it also supports other strategies like PPC.
- It also requires offsite optimizations, which will enhance your website’s link profile and potentially result in referral traffic to your website.
- This channel offers the highest ROI of all digital marketing channels; calculating averages can be hard, but it’s not surprising for SEO to return more than 10:1.
- SEO results in higher organic listings, which get considerably more clicks than paid ads, despite the fact that ads are customarily placed above them.
- SEO is a long-term game with lasting results; if you work with an agency for 3 years and increase your domain authority, even if you cancel services at that point, those gains are yours to keep.
What to Look for in an eCommerce SEO Agency
Now that we’ve hammered out some of the benefits of SEO, let’s take a look at how to vet an eCommerce SEO agency, from a high level. Here are some things to look for:
- First and foremost, the single most important thing to look for is an SEO agency that has high organic rankings.
- You want to hire an SEO agency that has been around a while. Let’s say 10 years at minimum, as this will show that the company is legitimate and has weathered algorithm updates.
- Minimal reliance, if any, on paid ads – why would an SEO company need to rely on paid marketing if they sell social media marketing?
- A client portfolio that showcases the transformations achieved for clients in many industries.
- Case studies with actual data on campaign performance, specifically with respect to increases in keyword rankings, impressions, clicks, and conversions and sales.
- A website that shows the company is capable of implementing SEO strategies across a multitude of industries.
- A strong social media presence, and interaction with clients.
- Overall, a strong brand identity.
- Reviews that are mostly positive – a few negative reviews are natural and will actually lend credibility to the brand.
- A website that looks modern and professional.
- An agency that has demonstrable experience serving clients in your industry.
- Ideally – though this is not imperative, a website that offers supporting marketing services, like PPC or social media marketing.
Get Started Today
Even though the best time to get started with search engine optimization was the day you started building your eCommerce website, there’s no time like the present. Get started looking for an eCommerce SEO agency that you think will serve well as a strategic partner and get to work.
