cosmetic packaging
Busniess
How Cosmetic Packaging Became the Most Competitive Space in Beauty
The cosmetic packaging industry has changed more in the last five years than it did in the two decades before that. Shoppers buy the entire experience now, and that experience starts well before anyone unscrews a cap or breaks a seal. Packaging has become the first physical touchpoint a consumer has with a brand, and […]
Read More
Busniess
Why Cosmetic Packaging Is Finally Getting a Material Upgrade
The beauty industry ran on plastic for decades. It was cheap, lightweight, and moldable into basically any form a product needed. But cosmetic packaging is going through a real reckoning now, driven by a mix of consumer expectation, tightening regulation, and brands discovering that sustainable materials don’t have to cost them their aesthetic. Glass, aluminum, […]
Read More