printed marketing collateral

Busniess

Planning Your 2027 Printed Marketing Collateral Budget Before Postage Changes Hit

October 19, 2026
printed marketing collateral

Marketing teams build next year’s budget for printed marketing collateral in Q4. Most start with this year’s postage and paper prices. The 2027 postal calendar looks different. USPS asked to move its annual price change to January, regulators denied its bid for a larger January increase in August, and the first 2027 postage promotion opens […]

Busniess

How Businesses Cut Waste Without Cutting Corners

September 14, 2026
printed marketing collateral

Customers ask about sustainability now, and not only in the checkout line. A donor flips over an appeal letter to check the paper stock. A trade show attendee asks whether the brochure in their hand is recyclable. Businesses that rely on printed marketing collateral face a fair question: how do they keep printing without filling […]