With PPC advertising, email marketing, and all other marketing strategies available today, is eCommerce SEO service really important for online businesses? To put it in a nutshell, yes.
In the pandemic in which we’re living, where there are more shoppers on the web than there are in physical stores, consistent high-quality visitors to your website that you don’t have to pay for—i.e. use PPC ads for, can make the difference between staying afloat and growing sustainably and exponentially.
Why eCommerce SEO Is Important
SEO or search engine optimization is a process, or a marketing strategy if you will, that aims to improve your site by getting it to rank higher on search engine results pages (SERP) and improve your site’s online visibility.
The idea is that the higher you sit on the SERP of Google, for example, the more visitors you’ll have to your website.
To provide you with some perspective, according to Jumpshot analysis, 46% of shoppers begin their product search on Google, while 54% do it on Amazon.
You might think that this means you’re better off optimizing for Amazon searches and that’s one way to look at it. Except according to the same analysis by Jumphot, shoppers searching on Amazon take longer to buy than those searching on Google.
At least 35% of shoppers buy within five days on Google, while only 19% do the same on Amazon. On average, it takes 25.9 days for shoppers in Amazon to make a purchase while only 19.6 days for shoppers on Google. Time is money in business.
Additionally, good business practice dictates that you explore all sales avenues. And ranking on the first page of Google equals 31.7% CTR (click-through rate), which represents the percentage of people clicking the link to your website.
You don’t get the same CTR when you’re on the second page, or even when you’re at the bottom of the first page. Attention span is short these days and people don’t scroll down anymore, you’d be lucky if they even take the trouble to go to the second page.
So getting an eCommerce SEO service for your eCommerce business is important. Optimizing your website on Google will make it easier for people to find you. More people finding your products on the web means more sales and higher revenue.
What’s involved in making websites rank higher on Google and other search engines can be summed up in two words: authority and relevance.
An SEO agency can help you achieve both using different marketing tactics. SEO agencies will look at your keywords, and how these keywords are optimized for search on your landing, category, and product pages.
They’ll also look at how your site is built, its speed, and its overall functionality. All of these affect your Google ranking so you want to get an SEO marketing partner who knows what they’re doing.
SEO, when done right, brings organic traffic which creates sales for your business.
Your Next Step!
Online stores ranking high on Google have higher visibility than those that aren’t ranking high. You’ll also get a higher CTR when you’re ranking high, and higher CTR means more conversions and more sales.
So if you don’t have an SEO agency yet, it’s time you do. Get an eCommerce SEO service to get your online business to rank higher on SERP.
If you need an agency that specializes in the eCommerce niche, check out 1DigitalⓇ Agency. 1DigitalⓇ Agency is committed to helping online businesses get higher sales and long-term, sustainable organic growth using different eCommerce growth strategies.
Get in touch with them today at 888-982-8269 or at 1DigitalAgency.com, discuss what you need, and find out how they can help you rank higher on Google.
