eCommerce businesses need search engine optimization. A shopper’s journey generally begins with a search engine query, and first impressions influence a customer’s trust, and therefore your sales and revenues.
However, despite its importance, many eCommerce store owners are unaware of how beneficial it is for their online store.
Those who know and value its importance, on the other hand, because SEO has become complicated over the recent years, have no idea where to start.
If you’re on Shopify, you need a Shopify SEO agency to help you navigate the complex world of algorithms. Continue reading to see why hiring one is more important now than it ever was and SEO can help Shopify websites like yours rise to the top of search results.
Everyone Is on the Internet
The Internet has changed our lives and the way we shop. The Internet is no longer only about exchanging information, it has also become a widely accepted way to order everything from food to clothes and anything in between.
However, with all the people shopping online, you have little chance of being discovered if you don’t have a solid SEO strategy in place.
Google now handles 40,000 search queries every second on average and 43% of all eCommerce traffic comes from organic searches on Google. SEO is important if you want to take advantage of these figures.
If you ignore SEO, you run the danger of becoming invisible to your clients during their buying process. When you’re not visible in search results, fewer people know about your website. This means that you sell fewer things and your growth slows while you’re letting your competition grow.
Everyone is shopping online and your goal is to let them find you. The growth potential with a correctly implemented SEO is enormous, and it’s just waiting for you to seize it with the help of a strong SEO strategy and an SEO agency.
The Pandemic’s Impact
The impact of COVID-19 on eCommerce is undeniable. eCommerce exploded and grew by leaps and bounds.
As concerns for the virus grew during the height of the pandemic, so did online shopping. eCommerce was quickly adopted by virtually everyone, and a shift in the mindset and behavior of consumers happened seemingly overnight.
While e-commerce growth will be slower this year as we approach the post-pandemic future, online shopping will nonetheless increase significantly more than it did before the shutdowns and social distancing.
If it wasn’t before, it’s now clear that shopping online is no longer an exception but a rule. The need for online services is only going to grow as more consumers get access to eCommerce platforms.
Because online shopping is now a norm, you should also up your digital marketing. Getting Shopify SEO services for your store is the best decision you can make today.
Fierce Competition
eCommerce is growing and businesses are increasing. There are an estimated 12 million to 24 million eCommerce sites around the world, with new ones being formed every day. It’s a competitive market out there.
However, just because it’s competitive doesn’t mean you should just stop where you are because the world is clearly going there. By 2040, it’s expected that eCommerce will account for 95 percent of all purchases.
Shopify SEO experts can help level the field by improving your organic traffic and performing technical SEO on your site so you can outrank your competition.
Ready to Hire a Shopify SEO Agency?
If you’re ready to hire a Shopify SEO agency, check out Genius eCommerce®. The guys over at Genius eCommerce® have worked with Shopify businesses before and have a proven track record of success in leading eCommerce businesses of all sizes to achieve their sales and business goals. Get in touch with them today!
